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This Weeks (3/2/07) Interview - Tina
Hewett
Making a business successful takes hard
work and dedication, especially when the
business is only open 30 weeks a year
and relies on tourism to pay the bills.
Tina Hewett, General Manager of the
Nonantum Resort, has been able to
accomplish this while keeping strong
family values as the core of how the
hotel is run. That’s why she recently
received the 2007 Governor’s Award for
Excellence in Tourism; the highest
recognition in the state of Maine’s
tourism industry
-
By
Chris Flood
Editor
Kennebunk Post
There are two ways to get to the top.
The first, takes years of hard work,
learning the ins and outs of a business,
moving up the ladder as you hone your
skills. The second, is being in the
right place at the right time and have
someone notice your potential. In either
situation it’s not the journey to the
top that makes people respect you as
their boss, it’s what you do while
you’re up there.
Which is exactly why Tina Hewett, the
General Manager of the Nonantum Resort
in Kennebunkport, was this year’s
recipient of the Governor’s Award for
Tourism Excellence, an award given to an
individual, business or organization
that has made a significant contribution
to the tourism industry in Maine. The
award was received on Feb. 16 and is the
top honor at the Annual Governor’s
Conference on Tourism. (This is the same
award ceremony that Christmas Prelude
was recognized as the best in the
Attractions category).
“When Dick Leeman [President and CEO of
the Kennebunk/Kennebunkport Chamber of
Commerce] called to tell me, I was like,
‘wasn’t there anyone else to choose
from?’” says Hewett. “I don’t do to well
with the spotlight on me.”
Hewett may not do well with the
spotlight on her, but in a business
where customers – and then employees –
come first; it’s how she handles the
pressure of keeping everyone happy and
the business running smooth that has
gotten her the recognition.
“I love the excitement of the hotel
business. Everyday is different. It
takes a certain type of person and it’s
infectious,” says Hewett. “It’s a way of
life. You genuinely have to care about
people, wanting to make them happy and
then trying to exceed their
expectations.”
For Hewett this doesn’t just include
paying customers, it also includes the
large group of employees working at the
hotel during the summer months, which
jumps from just five during the off
season to 120 during the heart of the
tourism season.
“It’s a total team effort here [at the
Nonantum]. This award is a reflection of
work we, as a team, do here,” says
Hewett, who during the busy summer
months will work 60 to 70 hours a week,
seven days a week and considers it a day
off if she’s worked anywhere less than
four hours. “We have a lot of depth on
this staff and I encourage managers to
take time off if they need it. If
they’re burnt out, they’re not going to
perform at their peak.”
Hewett takes an “I don’t ask anyone to
do what I wouldn’t do” approach when
dealing with employees at the Nonantum.
“I work side by side with my staff. It’s
not a dictatorship, we all work
together,” she says. “Their families are
number one. If they have a sick child at
home, that’s where I want them. It’s
like a family here at the Nonantum and
if you can’t rely on your family, who
can you rely on?”
Hewett took over as general manager of
the Nonantum 15 years ago, as a
22-year-old who had just graduated with
an associate’s degree from Cobleskill
University, which is located in upstate
New York.
“Looking back on it, it’s absolutely
ludicrous that I was able to get this
job at that age. This is the type of job
where someone works their whole life to
get,” says Hewett. “I was just in the
right place at the right time. It’s not
what you expect to get when just getting
out of college, but they recognized that
I may not have had the experience, but I
had the skills and abilities to do the
job.”
One of Hewett’s abilities that keep
people coming back to the Nonantum (she
says 60 percent of her summer clientele
are repeat customers) is the ability to
change with the times and to try new
things to keep a fresh feeling at the
hotel.
“I’m pretty fortunate, the owners of the
hotel give me a lot of flexibility to
try stuff out,” says Hewett. “If
something doesn’t work out we’ll try
something new, but I’ll give it a shot
because it might be successful.”
The flexibility is there because
Hewett’s ideas work. And while long, the
list includes ballroom dancing lessons
this summer, local entertainment
throughout the week in past summers
(which will continue) and a number of
hotel improvements that bring the global
and local perspective into play.
Globally, Hewett has been do her part in
turning the Nonantum as “Green” as she
possibly can by replacing windows that
are more energy efficient and by
initiating a recycling program for the
hotel. Locally, she had her daughter’s
Talented Artist Program (TAP) help
design and pick out paints and themes
for a room that was remodeled last
summer.
“The room is beautiful. It has a
sophisticated look and is one of the
best rooms in the hotel,” she says.
And that’s why Hewett’s staff continues
to want to try so hard for her during
those long, incredibly hectic (the hotel
had 70 weddings last season in 30 weeks
of business) tourist months, because not
only does she tell her staff to take
care of their families and find time for
themselves, she leads by example, by
taking care of her family first – her
daughter’s name is Kyliegh and is a
freshman at Kennebunk High School – and
participating in organizations within
the community that she feels are a
worthy cause.
This list of organizations Hewett is a
member of in the local communities runs
as long as the improvements she’s made
at the hotel. She volunteers at the
Animal Welfare Society in West Kennebunk
and the Kennebunkport Historical
Society. She’s on the board of the Maine
Restaurant Association and the
Kennebunk/Kennebunkport Chamber of
Commerce. As noted above she’ll help out
with anything her daughter is involved
with and owns a horse, so she’s doing a
lot with that. She also is a member of
the Kennebunkport Business Association
and had the pleasure of picking out this
year’s tree and lighting for Christmas
Prelude.
She has also used the Nonantum as a tool
to help in her fundraising efforts,
which has included raising “tens of
thousands of dollars” for the victims of
9/11 and $25,000 for the relief effort
for those affected by Hurricane Katrina.
“The owners of the hotel are so
supportive of the fundraising,” she
says. “They give me free reign to use
the whole property.”
With the award given during the slow
season Hewett has had a chance to
reflect on the time and work spent at
the Nonantum.
“When I heard I got the award, I thought
of all the blood, sweat and tears that
have gone into running this place,” she
says. “I’ve had the opportunity to meet
some amazing people and go to some
amazing places.”
And if you asked the customers who come
to the hotel and the staff who works for
her, you can bet “amazing” would be the
word used to describe the work that
Hewett has done over the past 15 years.
95 Ocean Avenue, P.O. Box 2626
Kennebunkport, Maine 04046-2626
Toll Free: 1-800-552-5651
Phone: 207-967-4050
Fax: 207-967-8451
stay@nonantumresort.com
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